Anuga, the leading global trade fair and the No. 1 in the food and beverage business sector, will return to Cologne from 4–8 October 2025 with a newly designed hall structure.
Thanks to targeted strategic adjustments, the individual trade shows are more clearly segmented and offer an improved orientation across product sections.
Thematically related topics – such as Anuga Alternatives and Anuga Organic – are moving closer, which will create synergies, as attendees will be able to benefit from shorter routes.
With its ten trade shows, the largest international trade fair for the global food industry provides a complete market overview of the offer of food and beverages available worldwide.
The individual trade shows offer products and services in various segments such as protein alternatives, bread and bakery products, frozen and convenience foods, dairy products, delicatessen and gourmet items, meat and organic products, as well as hot and cold beverages.
An Overview Of Important Changes
Hall 1: From 2025, Anuga Fine Food will share Hall 1 with Anuga Alternatives, which will debut in 2025 as the new trade show for plant, insect, algae, and fungal proteins, as well as cell-cultivated meat.
Hall 5.2: The former hall for Anuga Meat will become the new centre for Anuga Fine Food, which will be directly connected to Anuga Fine Food in Halls 1 and 10.2, consolidating the 'Fine Food' section in the south of the fairgrounds.
Hall 7: The 'Processed Meat' section is moving from Hall 5.2 to Hall 7. Anuga Drinks will also be located in Hall 7.
Hall 8: Anuga Hot Beverages will move to Hall 8 from 2025 onwards, near Hall 7, where Anuga Drinks is located.
More details of the new hall plan can be found here.
Anuga Alternatives
The introduction of the Anuga Alternatives trade show is one reason for the new design of the hall.
This innovation constitutes a strategic further development of Anuga and thematically bundles protein alternatives gained from insects, plants, fungi, algae and cell-cultivated meat in one trade show.
With this move, Anuga is responding to the worldwide growing demand for alternative protein sources among consumers and businesses.
Jan Philipp Hartmann, director of Anuga, stated, "The new trade show and the redesigned hall structure reflects Anuga's claim, as a pioneer of the global food industry, that it adapts in line with the industry's changing needs.
"In this way, we are creating more efficient processes, grouping segments together thematically, and bundling the meat halls in the North and the Fine Food halls in the South to ensure an optimised trade fair visit. The new hall concept also offers better networking and encourages business transactions."
To register as an exhibitor, visit www.anuga.com/for-exhibitors/become-an-exhibitor/. Early bird offer closes on 30 September 2024.
This article was written in partnership with Anuga.
