Araven has launched a new, compact, 160-litre-capacity shopping cart, following the success of its innovative loop 100-litre cart, which is already in use in more than 150 retail chains in 44 countries.
The new shopping cart produced by the Spanish company offers the same advantages, but with 60% more space. It is also one of the lightest carts in the market.
This new Araven cart is apt for meeting the demands of large retail outlets, where this format is the most frequently used cart size.
A New Benchmark
The cart is the outcome of Araven’s ongoing commitment to innovation, and it now sets a new benchmark in a highly competitive market, where new inventions are scarce.
Among many other advantages, this shopping cart stands out, particularly because of its great mobility.
The cart’s wrap-around handle affords total freedom of movement, making it manoeuvrable from every angle, rather than just one. It rolls alongside the user as the perfect shopping assistant – easy and quick to manoeuvre.
The basket and handle are on the same plane, so that the handle does not protrude beyond the contour of the cart and accompanies shoppers without pushing into them.
Its top-quality wheels glide smoothly over all types of surfaces and are long-lasting.
Another outstanding feature of Shop & Roll 160 L is that it is lightweight. At just 14 kilograms, it is one of the lightest carts in the market in this capacity.
It also saves a great amount of space at stores, both inside and outside. It affords space savings of up to 25%, compared to other carts with the same capacity.
An International Trendsetter
Since its launch in 2014, the Shop & Roll Loop 100 litre has set the trend in the retail equipment industry, thanks to its greater mobility, attractive design and space-saving benefits.
The company, with its headquarters in Spain, has always been an international trendsetter in the design and manufacture of products suited to retail establishments.
In 2005, Araven first revolutionised the industry when it patented the world’s first shopping basket with a telescopic handle and wheels – a product that is currently present in establishments throughout the whole world.
Araven’s compact carts have no protruding elements, i.e. the basket, handle and wheels are on one plane, and its faces form an edge where they flow together.
Overview Of Shop & Roll Loop 100 L
An overview of market uptake of Araven’s revolutionary Shop & Roll Loop 100 L has been highly positive.
In the three-year period since its launch, Araven has sold more than 107,000 units to 150 supermarket chains in 44 countries across five continents. Some 63% of the production was sold to foreign markets.
The countries to which most carts have been exported are France, Turkey, Greece, Mexico and Poland.
Supermarket chains that have opted for this cart, which is both attractive to consumers and more cost-effective and practical for stores, include Consum, DIA, Eroski, Coviran, El Corte Inglés and Leroy Merlin.
Improved Shopping Experience
The results of a survey carried out by Araven at several chain stores revealed that shopping carts and baskets are considered an important variable by consumers when rating their overall shopping experience at a store.
Baskets and carts are the only elements that accompany shoppers during the whole purchasing process, from start to finish, and for this reason, they must be easy to use and handle.
According to a recent study published by AECOC (the Spanish Association of Manufacturers and Distributors), examining consumers’ evaluation of priorities and services while shopping, the availability of lightweight shopping carts surfaced as one of the most important variables when rating store service.
Studies have shown that store results improved when Araven’s Shop & Roll baskets and carts were introduced. According to AC Nielsen, there is an increment of 18% in the average sales ticket.
30th Anniversary Of Araven's First Hand-Held Basket
Araven’s range of products is the result of three decades of continuous innovative efforts.
From its first hand-held basket, launched in 1987, to its compact shopping cart (in 100-litre and 160-litre versions), the company has been a market leader.
Araven’s latest Shop & Roll launches have been the market’s first two-colour, single-piece basket with a capacity of 65 litres. The 55-litre horizontal basket, which combines modern design with improved ergonomics, has a bigger useful surface area compared to other baskets in the market.
In short, 30 years on, Araven’s range of modern and carefully designed products cater to all shopping needs and requirements for all shop formats.
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