UK retailer Asda has appointed Adam Zavalis as its new vice president of marketing.
Zavalis will join Asda in November of this year and report to Asda’s chief customer officer, David Hills, who joined the retailer in September as part of its executive leadership team.
Commenting on the appointment, Hills said, "Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots.
"His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers."
Adam Zavalis
As vice president of marketing, Zavalis will lead the company's marketing team and agency partners to create and deliver campaigns, and connect customers to Asda’s products.
He joins the retailer from Aldi, where he spent eight years as marketing director.
He began his career working for international marketing agencies in the UK and Singapore, before spending the last decade in the retail sector with Aldi and Boots, the company noted.
'A Much-Loved Brand'
Commenting on his appointment, Zavalis said, "Asda is a much-loved brand which is part of the fabric of many communities right across the UK.
"It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of."
Recently, Asda completed the rebranding of the first 11 stores acquired from Co-op last year. The project is part of the retailer's plan to convert 116 acquired convenience stores and attached petrol station forecourts to the Asda Express banner.
