UK retailer Asda has posted a 4.7% drop in sales in the 12 weeks to 4 December, according to the latest UK supermarket share figures from Kantar Worldpanel.
The market share figures indicate that Tesco remains the UK's largest supermarket, with 28.3% market share, a 1.6% increase in sales on the same period last year, and the only member of the 'Big Four' to post growth.
Sainsburys is on 16.5% share (-0.6%), Asda is on 15.3% (-4.7%) and Morrisons is on 10.8% (-1.4%).
“Tesco’s volumes sales are growing faster than its value sales, particularly in the meat and fresh produce categories," said Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.
"Its value sales remain ahead of the market, increasing by 1.6% year on year as the retailer grew its market share to 28.3%. Sales at Sainsbury’s fell by 0.6%, with market share down 0.2 percentage points to 16.5%, while Asda saw sales fall by 4.7% at a marginally slower rate than in recent months.
"Reflecting a smaller store estate, Morrisons’ overall sales declined by 1.4%, but the retailer saw particularly strong performance online – recording its highest ever sales in that channel.”
Elsewhere, Aldi was the only retailer to record double-digit sales growth over the past 12 weeks, of +10%, to stand on 6.2% market share, while Iceland also posted impressive growth of 8.6%to stand on 2.2%.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
