Asda has unveiled its first 'refill store' in Scotland, featuring a broad range of branded and own-brand products sold in loose formats to encourage sustainable shopping.
The store, at Toryglen in Glasgow, will feature more than 60 SKUs sold loose and unpackaged, from brands such as Kellogg’s, Napolina, Yorkshire Tea and Unilever. Customers visiting the store can use their own containers to buy unpackaged products such as pasta, rice, tea, coffee and cereals, or alternatively buy a reusable container in store.
The launch of the Toryglen refill store forms part of the retailer's move to remove three billion pieces of single use plastic from its business by 2025, and follows the successful launch of its first refill store in Leeds last October.
Choice Of Location
“We have chosen Scotland as the location for our second refill store because it is an important market for Asda and a place where we regularly receive constructive feedback from our customers," commented Susan Thomas, director of commercial sustainability at Asda.
"This feedback is very important to us as we refine our refill offering in stores and work towards a goal of making refill and reuse part of every shopping trip."
Further Refill Stores
Asda also intends to roll out its refill proposition to Milton Keynes and York stores by the end of the year.
Thomas added that with the COP26 meeting set to take place in Glasgow towards the end of the year, "there has certainly been an increase in interest in environmental issues across the country, so to see refill land in the host city and with such engaged customers is a really important moment for us".
Asda operates 61 stores in Scotland and 631 across the UK. The retailer recently announced plans to expand its convenience store pilot.
© 2021 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
