Auchan Retail Romania and local oil and gas group OMV Petrom are to jointly open small proximity stores at Petrom petrol stations in Romania.
These stores will be operated under the brand name myAuchan, a first for the retailer that is already present in the country with its hypermarkets.
According to Ionut Ardeleanu, managing director of Auchan Retail Romania, the large-scale collaboration represents an additional step in the retailer’s ambition to become a multi-format distributor in Romania.
OMV Petrom CEO, Mariana Gheorghe, commented that the initiative is part of the company’s updated strategy that focuses on diversifying supply and improving the customer experience.
The first shop will open in May in Bucharest.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
