German organic supermarket chain Basic AG has acquired six Biomammut stores in Baden-Württemberg.
The company has described the move as 'a first milestone' in its strategic expansion plan.
At the beginning of this year, Basic AG announced plans to expand its business in southern Germany and neighbouring countries.
'Organic Supermarkets'
Commenting on the acquisition, the chief executive of Basic AG, Hermann Oswald, said, "We are very happy about the takeover and subsequent integration of the Biomammut stores. We are not only growing in the number of our stores, but we are also getting well-managed organic supermarkets in our portfolio."
"Above all, we are gaining a team of qualified employees who, under the leadership of Roland Harter, have received many awards for their work from customers and suppliers."
For the initial months after the acquisition, Roland Harter, the previous owner and managing director of Biomammut, will remain with the company and help manage Biomammut GmbH with Dirk Bunse, the sales manager of Basic AG.
Carmen Pradl, the authorised signatory of Basic AG, and Hermann Oswald, CEO, will take over as authorised signatories of Biomammut GmbH.
'Regional Focus'
Harter commented, "Basic and Biomammut both have a regional focus and therefore go well together. I am pleased to contribute to strengthening the regional specialist trade in southern Germany by selling the Biomammut stores to Basic AG.
"I appreciate the trustworthy interaction and the technical competence of Hermann Oswald, which were ultimately decisive for the decision to sell."
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
