Billa Czechia, a subsidiary of Germany's REWE Group, has appointed Ivana Stará as its head of strategic marketing.
Stará, who assumed the position on 1 July, will spearhead the transformation of all areas of the company's communications to consolidate its position in the Czech market.
She is an experienced retail professional, having helped create the identity and communication strategy of Tesco, Albert and BENU in the country.
Most recently, Stará served as head of brand and execution at Tesco Czechia– a position she took up in late 2020.
In this role, she was responsible for the creation and implementation of brand and media strategy, online and social media, and overall marketing communication of the company.
Before joining Tesco, she served as marketing and PR manager at BENU Česká republika a.s. from December 2017 to August 2020.
She also held the position of marketing manager for Central Europe between 2015 to 2017.
Stará graduated from the Technical University in Liberec and marketing at Central College in Sydney, the company noted.
Management Change
Elsewhere, Marek Doležal stepped in as the chief executive officer of Billa Czechia in April of this year.
In his new role, Doležal will be responsible for purchasing, strategic marketing, strategy, expansion, human resources and other related areas.
Doležal is also a former Tesco executive, who previously held several management roles in the company's Czechia and Slovakia units.
Earlier this year, Billa Czechia rolled out new benefits and opportunities to collect and use points as part of its new loyalty club feature.
Billa club members will have access to a greater selection of discounts and rewards for purchases, cheaper product prices and offers from partner companies.
