Brazilian supermarket chain Pão de Açúcar has launched a new store concept, which it has introduced in five of its outlets.
Changes regarding store layout and the mix of products on offer have been implemented at four of the retailer's stores in São Paulo, as well as one in Campinas.
Fruits, vegetables, seeds, dried fruit, cereals, coconut water, orange juice, gluten-free, lactose-free and organic products are now grouped together in the 'Fresh' section at the store entrance.
"The exhibition of the products was rethought to highlight the freshness and quality of the selection and the unique variety of Pão de Açúcar," said Marcelo Bazzali, the retail group's executive director.
"From this section, it is also possible to have an overview of the store, facilitating the customer's search for products."
Additional Features
The new store layout also features a café and a bakery, as well as sections for cold products, meat, ice cream, confectionery and fish. Each section will be covered by trained employees to assist customers.
Pão de Açúcar is also offering several options for customers looking for quick and healthy meals, including a salad bar, rotisserie and sushi counter. Dishes can be eaten in-store or taken home.
The retailer says that its aim with the new store concept is to make customers' trips to the supermarket 'more enjoyable and practical'.
Six more store renovations are planned for 2018 - two in Recife and four in São Paulo - while another 39 supermarkets will undergo minor adjustments.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
