Carrefour Group has announced it has acquired Potager City, a startup that distributes fresh and seasonal fruit and vegetables via an online subscription channel.
Potager City, which is based in Lyon, has developed a network of more than 750 producers and growers, and packs fresh fruit and vegetables into boxes which are then delivered to pickup points or directly to firms.
It employee 110 people and delivers to 350 towns and cities across France via seven logistics centres and a network of more than 3,300 pick-up points.
Carrefour said that the acquisition will help speed up its efforts to achieve its 'food transition' goals in its Carrefour 2022 manifesto, and encourage people to eat more healthily.
Stronger Offering
“With this acquisition, Carrefour is strengthening its food e-commerce offering," commented Amélie Oudéa-Castéra, executive director of e-commerce, data and digital transformation at Carrefour.
"Customers will be able to subscribe to a practical, commitment-free box delivery service, providing them with extra-fresh, seasonal and local products that are both tasty and responsible, fully in line with our company purpose – the food transition for all."
Elsewhere, Yoann Alarçon, the founder of Potager City, said that a "new chapter" was starting for the business and its partners.
"We are delighted to join the Carrefour Group, so we can put even more effort into deploying concrete, local and affordable solutions enabling consumers to eat healthier, tastier and more responsible food," he said.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
