Carrefour Brazil closed 2016 with the opening of its 70th Carrefour Express shop, reflecting the growing popularity of its convenience model in the South American nation.
Located in the Torre Z Berrini building, in the Brooklin district of São Paulo, it offers fresh and ready-to-eat items.
The first opening under the express banner took place in 2014 in the Tatuapé district. Within São Paulo stores are present in Jardim Paulista, Saúde, Moema, Santo Amaro, Vila Mariana, República, Itaim, Mooca, Pinheiros, Vergueiro, Tucuruvi and Brooklin; and São Bernardo do Campo, Santo André (SP), São Caetano (SP), Diadema (SP), Osasco (SP), Guarulhos (SP) and Barueri (SP).
‘To guarantee the most user-friendly shopping experience, the layout of Carrefour Express stores has been specially designed with customer shopping habits in mind, and the products are arranged in such a way as to make it easier for customers to find their desired items.
‘As is the case for each branch, the Brooklin store has been adapted to respond to the characteristics and demands of the surrounding district, taking various factors into consideration such as the sales area and range of products on offer,' the retailer said in a press release.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
