If you've logged on to Carrefour France's Twitter account recently, you might be in for a surprise.
The retailer has ditched the 'a' and 'o' from its Twitter handle – it is now known as 'C_rref_our' – in order to pledge its support for the Etablissement Français du Sang (EFS), the French blood donation service.
For the third year in a row now, EFS has called on businesses and individuals to drop the A, B and O from their titles to draw attention to the three 'most important letters in blood donation', the group said.
The #MisisngType campaign aims, which this year runs from January 6 to 18, seeks to draw attention to the importance of giving blood – according to EFS, some 10,000 donations are needed every day in order to meet demand across France's hospital network.
Les lettres ?️?️?️ du logo Biogaran sont parties donner leur sang ! Vous aussi suivez le mouvement et donnez votre sang. @EFS_dondesang #MissingType pic.twitter.com/p5Y4zZr2qo
— Biogaran (@Biogaran) January 10, 2020
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
