Carrefour Italia has teamed up with premium Italian ice cream brand Grom to open ice cream concessions in two Carrefour Market stores in Milan and Rome.
The 'Grom Gourmet' stalls offer consumers fresh ice cream in take-away trays, freshly prepared and packaged in the tradition of the historical Italian delis. Also available are icicles made with seasonal fresh fruit and gluten-free biscuits.
If successful, this new new 'shop in shop' distribution concept could be rolled out across other Carrefour Market stores throughout Italy.
Grom uses only top quality ingredients and has over 75 ice cream stores in Italy and around the world. The family-run business was purchased in 2015 by Unilever.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
