The first Carrefour Market store has begun operating in the Ivory Coast, following the opening of a hypermarket in the West African nation in 2015.
The new store is located in the PlaYce Palmeraie shopping centre. The 2,400 square-metre retail unit offers branded as well as private label goods, and features produce from around 200 local suppliers.
Strategic Partnership
This opening was conducted with Carrefour’s partner CFAO, which began in May 2013 and involves a joint-venture company - 55% of which is controlled by CFAO and the remaining 45% by Carrefour.
The company operates supermarkets and hypermarkets in PlaYce shopping centres in eight countries throughout the region (Cameroon, Republic of the Congo, Ivory Coast, Gabon, Ghana, Nigeria, Democratic Republic of the Congo, and Senegal).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
