French retailer Carrefour has introduced a new shop-in-shop concept, Carrefour Occasion, which promotes 'sustainable consumerism' by allowing customers to resell used items.
The shop-in-shop section will allow consumers to resell telephones, high-tech items, video games, jewellery, computer items, books, and CDs/DVDs.
The retailer has partnered with Cash Converters, a company that buys and sells second-hand products, to execute the concept.
'Circular Economy'
Pascal Clouzard, Carrefour France executive director, commented, "The launch of Carrefour Occasion increases Carrefour’s contribution to the circular economy. Thanks to the expertise contributed by Cash Converters, this new concept is fully in line with new consumer trends focused on mindful, sustainable consumerism and greater purchasing power."
The first Carrefour Occasion section has been introduced in the Les Ulis Carrefour store.
The retailer is also planning to launch it in a second location, before a large-scale roll-out in other Carrefour hypermarkets.
'Changes In Consumer Trends'
Bruno Bée, President of Cash Converters Europe, said, "This collaboration with Carrefour confirms our commitment to supporting and accelerating changes in consumer trends together with a major player that also believes in the circular economy."
Initially, the Carrefour Occasion will engage with customers who wish to have their items’ value assessed for sale.
Experts from Cash Converters will select items, which will be stocked and sold by Carrefour Occasion from the beginning of April.
Carrefour Occasion will conduct all transactions in cash except gold jewellery, which will require payment via bank cards or bank transfer for traceability reasons.
The retailer will also offer a free one-year warranty on all products purchased from Carrefour Occasion.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
