Carrefour Italia has inaugurated a new proximity concept, based on its Carrefour Express store format, in Milan.
‘Eat & Shop’ is the first store that is focused on fresh products and meal solutions for immediate or later consumption. The 250 square metre store includes a fruit & veg section offering a daily assortment of seasonal and high quality products, a bakery with warm baked bread and pizza, as well as a delicatessen and gastronomy section.
One of the central points of the new format is the Juice Corner, which offers smoothies, centrifuges, yogurt and flavoured waters. In the adjacent area, customers can choose the ingredients for a salad, a fruit salad or a yogurt, to be eaten in the store or for take-out.
There is also a ‘bottle shop’ with beer, spirits and wines, a section for personal hygiene and home products, as well as an entire section of ‘products without …’ salt, gluten, eggs, milk, yeast and products dedicated to vegans.
The ‘Eat and Shop’ store also offers customers free high speed Wi-Fi, a charge station and home delivery service.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
