French retailer Carrefour has opened its first Superco discount store in Italy, located in Trofarello near Turin, reports La Repubblica.
Supeco has taken the place of a Carrefour hypermarket that the retailer closed at the beginning of the year. Following negotiations with trade unions, however, Carrefour decided in April to convert the property to a 1,500 square metre discount store.
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The new store offers fresh produce, a deli, grill, bakery, and butcher counter. Technically, Supeco is described as a 'soft discount' store because there is a wider range of products (6,300) on the shelves, including low-priced items and branded products sold in bulk.
Carrefour plans to open another Supeco store in Borgomanero near Novara and, again, the new opening will replace a Carrefour hypermarket.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
