Carrefour Bio, the French retailer's organic banner store, opened its sixth store in Paris as part of an expansion plan for the brand.
The store has a sales area of 238 square metres and stock some 4,000 products, of which between 1,300 and 1,500 will be private label organic goods.
The opening of several new stores is planned by the retailer over the next few months, to go along with its 'Je Suis l'Optimisme' ad campaign promoting its organic range. A recent Nielsen study ranked Carrefour as the number one general retailer in France for organic products.
Carrefour expects to have ten Bio branches in operation by the end of the year. The first branch opened in March 2013.
Carrefour launched its first organic product, the Boule Bio bread loaf, in 1992 and in 2015 sold more than 125 million organic units.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
