Carrefour has set out steps to ensure that the implementation of the ‘loi alimentation’ on 1 February does not negatively impact the purchasing habits of its customers.
The ‘loi alimentation’ or ‘food law’, which was made law in October of last year, seeks to guarantee a minimum price paid to farmers and other producers, which is likely to erode retailer margins and increase prices at shelf.
With this in mind, Carrefour is unveiling two new campaigns to keep prices ‘affordable’ for shoppers, which will be implemented both in-store and on carrefour.fr.
Major Brand Bonus
The first, the ‘Major Brand Bonus’ campaign will see Carrefour credit a customer’s loyalty card with a discount that is redeemable on up to 200 major national brand products.
This campaign kicks off on 1 February, and involves products that are most likely to be directly affected by the new law.
Elsewhere, commencing on 11 February, Carrefour is unveiling the ‘Loyalty Bonuses’ scheme which will see the retailer apply a 10% reduction to its customers' loyalty cards when they purchase an eligible Carrefour product.
Interested shoppers need to register on the carrefour.fr website to select the loyalty bonuses that they want, with some 10,000 SKUs included in the offer.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
