Carrefour Spain opened a Christmas pop-up store in Madrid on Wednesday, the retailer has announced.
Located in Velarde 1 street in Malasaña close to the Tribunal metro, the store will be open until 20 December between 10:00 and 21:00. Carrefour revamped a previous fashion and technology pop-up store at the site to create the specialty Christmas format.
The retailer hopes that this year the pop-up will receive more than the 12,400 visitors that stopped by the Christmas pop-up last year.
Customers can browse through a selection of Christmas products from brands Bazar and Textile, in particular the 'Carrefour Home', 'Tex', and 'Bio' brands. A selection of organic products will be on offer to help craft Christmas dinner.
The company believes that the pop-up format gives a unique experience that can strengthen brand recognition and integrate the retailer's commercial offer in distinct surroundings.
In addition to the Christmas pop-up, Carrefour also set up a spring-summer store in Valencia in April.
© 2016 European Supermarket Magazine – your source for the latet retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
