Carrefour outperformed the rest of the French grocery market in December, new data from Kantar has revealed.
Carrefour saw its value market share rise by 2.4 percentage points, to 22%, in the so-called P13 period, driven by a strong performance across its hypermarkets, online and proximity channels.
Best Of The Rest
Other retailers to post gains in the period included Auchan Retail, which gained 0.5 percentage points in share to hold 9.5% of the market, with growth for both its Auchan and Auchan Supermarché banners.
Discounter Lidl reported a 0.5-percentage-point gain, to 7.6%, seeing shopping frequency rise by 0.2 percentage points in the period.
Les Mousquetaires reported a 0.4-percentage-point gain, to 17.0% market share, boosted by an expansion in the number of its stores, while Coopérative U was also up 0.4 percentage points, to 12.1%.
Market leader E.Leclerc gained 0.2 percentage points in market share, to sit on 24.5%, with its online channel performing strongly. Finally, Aldi also gained 0.2 percentage points of share, showing an 'improvement in its dynamics', according to Kantar.
Supermarket Spend
Overall, the P13 period, which covers the period from 2 December to 29 December, saw household expenditure drop by 4.3% in the general supermarket trade, with traffic falling by 2.2% and the average basket value declining €0.74.
Online channels gained 1.2 points of market share, however, to hold 10.6% of the market in the period – rounding off what was a strong second half of the year for the online market.
Elsewhere, the discounters gained 0.7 points in market share in the P13 period, while proximity channels were up 0.5 points, Kantar noted.
Kantar's data is sourced from a sample of 20,000 Worldpanel panellist households, and measures spend in hypermarkets, supermarkets, discounters, proximity stores and online.
