Carrefour outperformed the rest of the French grocery market in August, according to the latest data from Kantar.
The French retailer gained 2.3 points in market share to hold 21.6% of the market in the so-called P9 period (to 1 September), boosted by a recovery in performance of the Cora and Match brands, as well as continued investment in pricing.
Carrefour recently reported a boost in sales in its Paris stores during the duration of the Paris 2024 Olympics.
Best Of The Rest
Also performing strongly was Les Mousquetaires, which reported a 1.4-point increase across its retail channels to hold 17.6% of the market. Its Intermarché banner, in particular, had a good month, recruiting an additional 344,000 new households.
Auchan Retail reported a 0.6-point gain to sit on 9.0% market share, with its Auchan Supermarché banner recruiting 365,000 new customers.
Market leader E.Leclerc gained 0.5 points to hold 24.3% market share, with its online channels gaining 0.3 points, and its stores gaining 0.2 points.
Elsewhere, Coopérative U reported a 0.3-point gain, to now sit on 12.5% market share, and Lidl reported a 0.1-point increase to hold 7.9% of the market. Finally, Aldi's market share was unchanged, on 2.7%, Kantar noted.
Overall Spend
Overall, spend by French households on FMCG decreased by 0.6 percentage points in the period, with expenditure per shopping trip down 2.3%, while the frequency of purchase rose by 1.1%.
The online channel gained 0.4 points to hold 9.6% of the total market, while discounters gained 0.2 points and proximity and convenience stores gained 0.1 points.
Kantar's data is sourced from a sample of 20,000 Worldpanel panellist households, and measures spend in hypermarkets, supermarkets, discounters, proximity stores and online.
