French supermarket retailer Carrefour is in talks to sell its Rue du Commerce online shopping site to French e-commerce venture Shopinvest, as it refocuses its online sales strategy on food rather than electronics.
Carrefour said on Friday that it had received a firm offer from Shopinvest for Rue du Commerce.
Carrefour, which bought the Rue du Commerce site in 2015, did not disclose any financial details.
The group is in the midst of a five-year plan to cut costs, boost its e-commerce investments in food, and offer more organic products and own-brand labels to tackle competition from the likes of Amazon and domestic rival E.Leclerc.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
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