French supermarket group Casino has opened its second store in Belgrade, Serbia, under the discount insignia Leader Price.
The new store offers over 400 products sold under the private label brands Casino and Leader Price. Products from local suppliers are also offered.
The first Casino Supermarche was opened last year, also in Belgrade, with 200 m2 of shop space and around 2,500 items, including 300 selected products from the "Casino" private label brand imported from France.
The store openings are the result of a partnership agreement signed in 2013 by Serbian company Sodibal with Casino Group to distribute its products for the Balkan market as well as to open seven stores in Serbia, including two in Belgrade. There are also plans to distribute new products directly through or in cooperation with local partners, under the Casino private label.
Casino is not the only French retailer present in Serbia – Les Mousquetaires/Intermarché has nine Interex stores, of which two in Belgrade.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
