Marketing expert Frank Rosenthal has expressed admiration for Cdiscount’s decision to publish the number of stars out of a possible five its products received from its online clientele on its advertising material, LSA-Conso.fr reports.
Most notably, this form of Cdiscount product-promotion appears in the French free nationwide newspaper Direct Matin.
Rosenthal has said that it is an effective advertising tactic in terms of reinforcing a value-for-money message. It also serves to lend the message an air of authenticity.
Beyond, this the method of advertising not only pushes the products themselves, but also advertises Cdiscount’s online channel.
The retailer began publishing advertisements like this during the Christmas period.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
