The Consumer Goods Forum (CGF) and PAHO Foundation have signed a memorandum of understanding (MoU), agreeing to 'foster innovation leading to improved health and wellness' in Latin America.
"Signing this MoU marks the dawn of addressing public health in the region by leveraging the power of private and public partnerships," said Dr Jennie Ward-Robinson, president and CEO of PAHO Foundation, a non-profit organisation which seeks to improve the health and wellbeing of people in the Americas.
Both parties have agreed to 'identify opportunities for collaboration and engage in an open dialogue', with the PAHO Foundation recognising the ability of the CGF Latin America board of directors to speak on behalf of the industry.
Partnership
Retailers in the region are pleased with this new partnership.
“We retailers play a vital role in the lives of our shoppers and food is a central part of life. Good food is one of the cornerstones of health," said Carlos Mario Giraldo Moreno, CEO and President of Grupo Exito.
"I am proud to see our industry help shoppers better understand nutrition so they can make great choices for themselves and their families."
Daniel Servitje, Chairman and CEO of Grupo Bimbo, added that “this is an important day for our industry and our consumers."
"We have agreed to work collaboratively with PAHO Foundation, to promote health and well-being for people throughout Latin America," said Servitje. "This agreement reflects our willingness to work for those we serve. We want all people to be healthy, lead active lives and realise their fullest potential."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
