Italian food retailer Conad has teamed up with Almaverde Bio to test a new format for the sale of organic fruit and vegetables.
The innovative project was recently launched in the fruit & veg departments of two Conad hypermarkets in Forli' and Rimini.
The format consists of 'islands' entirely dedicated to organic fruit and vegetables, of the Almaverde Bio brand. The sales and personnel are fully managed by Canova, a company that is part of Apofruit Group, an exclusive licensee of Almaverde Bio.
The Almaverde Bio 'islands' consist of about 20 m2 of exhibition space, where consumers are offered the welcome of the specialised shop, the speed of supermarket shopping as well as advice and promotions, combined with the tasting of seasonal products.
According to Almaverde Bio, this feature the largest range of organic produce on the market with over 100 references ranging from exotic products, pumpkin, ginger, up to dried fruits, vegetables and cereals.
The company claims that the new sales format will significantly contribute to consumption of organic products in Italy.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
