Conad has added more stores to its Spazio Conad banner as part of the relaunch of the former Auchan Retail Italia store network in Italy.
Last week, Conad Nord Ovest opened two Spazio Conad superstores – in Palazzolo sull'Oglio and Rivoli.
By mid-2020, the retailer aims to rebrand half of the 69 stores acquired from Auchan to Spazio Conad, which currently operates 19 outlets.
In October 2019, Pac2000A was the first Conad cooperative to open a Spazio Conad store in Rome.
Since then, it has rebranded stores in Anzio, Corciano, Terni, Viterbo, Benevento, Trentola, Ducenta, and Volla to the new banner.
Cia Conad has so far opened seven Spazio Conad stores, with recent openings in Merate, Bussolongo, Fano, Curno and Portogruaro.
Conad Adriatico has rolled out the new format in Bari Casamassima, where it has substituted a former Auchan hypermarket.
The retailer is implementing the new format in larger stores with sales area ranging between 6,000 and 8,000 square meters.
New Shopping Experience
Spazio Conad aims to provide customers a new shopping experience and double up as a meeting place, while staying true to the main principles of the retailer’s strategy - convenience, quality and functionality.
Each of Conad’s eight cooperatives will be able to implement the format with the freedom of adapting it to local needs, the retailer added.
The product assortment includes the best products of each territory, sourced from local companies and entrepreneurs.
The superstores offer regional products under the Sapori&Dintorni label, as well as Conad and Conad Percorso Qualità.
Its organic range includes banners such as Verso Natura Conad, Alimentum and PiacerSi.
The stores feature a bakery as well as dedicated sections for meat, fish, delicatessen, fresh products and gourmet items.
It also houses a bar and self-service area, that offers breakfast and lunch options. However, it will only function when the COVID-19 emergency is over, the retailer said.
Each Spazio Conad outlet features a PetStore Conad and Parafarmacia Conad.
The energy-efficient Spazio Conad stores are equipped with high-efficiency refrigeration units, refrigerated counters, LED lamps, automated technology for air conditioning and the cold chain, as well as a metering system for monitoring and managing energy consumption.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
