The Consumer Goods Forum (the CGF) has today announced the appointment of Peter Freedman as Managing Director, effective 6 January 2014.
As MD, Peter Freedman will have full responsibility for leading the CGF’s organisation, which provides a range of services to its members and takes leadership roles on issues and opportunities facing the consumer industry.
Freedman will help the Board of Directors define the strategic direction of the CGF, gather the necessary resources, and drive delivery of the strategy on behalf of its members. He will also act as an external spokesperson and representative for the CGF to a wide range of key constituents, and thus he will serve as an ambassador for the global consumer industry.
Peter Freedman has almost 30 years' experience in consumer industries globally. From 1984-2011, he worked for McKinsey & Company, most recently as a director (senior partner), advising both retail and consumer goods clients around the world on issues of strategy, organisation, operational improvement, change management and capability building. He built and led McKinsey’s Europe, Middle East and Africa consumer goods practice for over ten years. Since leaving McKinsey in 2011, Peter has worked in non-executive roles with a variety of consumer-facing organisations, including a retail startup, a food charity, a healthcare provider and the United Kingdom's Ombudsman Service.
The CGF Co-Chairs, Paul Bulcke (Nestlé CEO) and Dick Boer (Royal Ahold CEO) said, “Peter Freedman brings a broad range of expertise to The Consumer Goods Forum. The work we do at The Forum is important for the present and future of our industry, and the consumers, shoppers and communities we serve. We are confident that, with Peter, the Board of Directors, The Forum members, and our strategic partners have the leader we need to propel The Consumer Goods Forum forward as the acknowledged industry platform of choice where retailers and manufacturers, small and big, food and nonfood, work together to improve our industry and make it more successful, more sustainable, and more relevant to society”.
“I am delighted to be joining the CGF at such an exciting time in its development," said Peter Freedman.
"Although only four years’ old in its current form, the CGF is already establishing itself as the consumer industry’s pre-eminent global platform and a force for good in the world. I very much look forward to working with the members, Board and staff of the CGF to help them build on that momentum," he said.
The CGF is a global, parity-based industry network that is driven by its members. It brings together the CEOs and senior management of over 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format.
It's next big event, The Global Food Safety Conference, will be held in Anaheim, California from 26-28 February.
© 2013 - European Supermarket Magazine by Kevin Kelly
