Portuguese hypermarket chain Continente, which is owned by Sonae Distribuição, has been placed first in the Marktest Reputation Index 2015 in the food retail category.
A panel of 2,000 people evaluated brands according to five main criteria: trust, image, admiration, familiarity and word of mouth.
Continente led in all the criteria analysed and achieved an overall average of 76.03 points (out of a total of 100), with Pingo Doce placed second with 74.89, reports daily Expresso. Both received top points for image and familiarity. Other retailers that made the list were Lidl (70.37), Jumbo (69.34), Minipreço (62.31) and Intermarché (61.48).
Overall, the brand that enjoys the best reputation among Portuguese consumers is Olá, with a 83.36 score. Among the 140 brands in 23 categories under review, the ice cream brand is also the most admired, most familiar and the one that has the most positive image.
The top 10 list also includes Mercedes and Nestle (both with a 82.93 reputation index); followed by BMW (81.67); Compal (81.62%), Luso (81.28); Danone (79.99); Audi (79.96), Mimosa (79.60) and Milka.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
