Portuguese hypermarket chain Continente has won an 'Excellence Award – Innovation in Retail' category award, presented by the Portuguese Association of Distribution Companies (APED).
In the category 'Innovation and Sustainability', Continente won with Missão Continente, a social responsibility project that aims to raise awareness, mobilise people and communities towards social inclusion, economic development and respect for the environment.
Pingo Doce won two honourable mentions: for its project 'O Teu Primeiro Pingo Doce', a dairy product for infants aged from six months that contains no added sugars; and for its Telheiras store, which features a more comfortable and practical shopping experience, with a strong focus on fresh products.
The second edition of the annual awards sought to highlight ideas and projects that improve customer service.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
