Convenience stores and supermarkets have seen a marginal year-on-year increase (+0.2%) in their share of the overall UK 'eating out' market, according to research agency MCA.
The UK Eating Out Market Report 2018 study found that c-stores and supermarkets account for a 14% share of all eating out occasions, and a 24% share of out-of-home snacking occasions.
Both retail channels have benefited from a rise in the number of consumers availing of lunch or snacking occasions during the day, which are up 0.7% and 0.8% respectively.
The research was conducted through online consumer surveys, analysis of MCA’s market sizing and company tracking databases and assorted operator-specific research.
It examined the key trends affecting the 'eating out' market, the competitive landscape, changing consumer needs, and the outlook for future sector development.
Convenient Offering
MCA's research found that consumers believe c-stores and supermarkets provide a 'convenient' offering when seeking snacks on the go, with location, speed of service, low prices and value for money cited as key market drivers.
“Convenience is often considered as the cornerstone for the on-the-go mission and these results highlight this," said Gareth Nash, director of consumer insights at MCA. "Location is key for consumers looking to satisfy their on-the-go needs, and with consumers becoming more time-pressed they are opting for a convenient offering.
“Convenience stores need to ensure they have a strong on-the-go offering that is reflective of their location. City centre stores are more frequented by professionals who are time-pressed and looking for a quick snack or meal before heading back to work.
"Ensure your range is well-stocked with variety and located in clear view of the front of the store to maximise the opportunities available.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
