Coop Switzerland has opened its first large supermarket featuring a new store concept that the retailer says is aimed at making the shopping experience more enjoyable.
The entrance of the new store in Zumikon gives the appearance of a marketplace, with fresh fruits and vegetables and freshly baked bread, illuminated by a pleasant warm light.
In the new self-service sector, the refrigerators are framed by wooden panels and have better lighting.
The regional aspect has also been amplified - in addition to the wide variety of regional products, the different departments now mention the indications in their respective dialects.
The new store concept focuses on sustainability and technological innovation. In the self-service area, refrigerators for meat and cold cuts are equipped with glass doors to save energy. The shop lighting is all LED and the materials used comply with modern environmental standards.
Coop, which has 856 supermarkets in Switzerland, plans to restructure more than 40 shops in 2017.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
