Coop Lombardia has commenced the rollout of Smart Food corners in the fruit and vegetable departments of its stores.
The healthy nutrition project is being implemented alongside the European Institute of Oncology (IEO), and the first Smart Food corner was unveiled at the Ipercoop Piazza Lodi hypermarket in Milan.
Within the Smart Food corners, which are dedicated to three dining occasions of the day (breakfast, snack and dinner), a selection of seasonal products and brands will be presented for customers that seek to follow a balanced diet.
These include fresh fruit and vegetables in season; seeds; dried and dehydrated fruit; spices; cereals and legumes; fish, eggs and dairy products; and soups.
In-Store Visibility
The Smart Food corners also feature dedicated posters and information leaflets on how to compose meals, nutritional needs and food-related myths. Coop personnel are also on-hand to give more information on the characteristics of the project.
There will also be permanent seasonal exhibition areas dedicated to health and prevention, bearing the motto 'Cibo e salute: cosa dice la scienza' (Food and health: what science says).
The themes of healthy eating and healthy lifestyles will be addressed by Smartfood IEO researchers and nutritionists during seminars open to the public.
This is the first time researchers and nutritionists will enter Italian supermarkets to suggest the ideal foods to compose breakfasts, snacks and healthy meals and give advice on daily nutrition.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
