In a bid to encourage customers to reduce the use of plastic bags, Coop Netherlands has announced plans to reduce the price of its large reusable shopper bag.
It has also increased the price of normal, disposable plastic bags.
According to Coop CSR manager, Yvonne van Asselt, the idea to slash the price of the shopper bags was partly suggested by consumers.
A Sustainable Option
The move is in line with Coop's strategy to offer customers more sustainable, everyday solutions.
The retailer also plans to introduce reusable bags in the fresh produce department, for fruit and vegetables.
Presently, plastic bags offered in its fresh produce section are fully recyclable.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
