Italian supermarket chain Coop has opened a new store in Peccioli, featuring technological innovations unveiled at the 2015 Milan Expo.
Via their mobile phone, consumers can connect to the free Wi-Fi network and download the ICoop Mobile app to access a whole range of services, including self-scanning that enables the use of the mobile phone for purchases.
By placing the device close to the electronic labels or bar codes, the selected article will be added to the shopping cart. Payment will be done at one of the automatic cash machines.
The prototype of the “supermarket of the future” also enables consumers to access information of interest via kiosks that, in "touch" mode, respond to demands for ingredients and allergens. In addition, it is possible to print out the information, including for recipes to taste the products purchased.
The scales are not limited to pricing the product, but also give information on origin, quality and characteristics. Numerous monitors have been placed along the isles, displaying information about items on offer, as well as on the next number in line at the various sections.
The new supermarket has 800 m2 of sales area and is managed by Coop Valdera.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
