Coop Sweden has announced that it is testing a food delivery service in the Gothenburg Landvetter Airport in Sweden.
Customers can place their orders online, and pick up their purchases from the arrivals hall in the airport.
The first-of-its-kind service in Sweden aims to provide flexible delivery solutions to customers who are on the move.
'An Ideal Arena'
Charlotte Ljunggren, director of market and commercial development at Swedavia, said that the service is "an ideal arena" to collaborate with Coop.
"This service is something that many travellers have requested for in order to avoid getting home to an empty fridge after the trip. Airports are ideal for launching new arrangements with over 19,000 daily travellers who are open to testing new ones."
Future Plans
During the pilot phase, the retailer will evaluate customers' response to the service and how it complements Coop Online's offer.
Learning from this project will decide the possibility of setting up similar solutions in other locations in Sweden.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
