Coop Switzerland has launched a new sustainable private-label brand –Nice to Save Food – focused on using food by-products.
This new brand transforms overlooked ingredients like okara (from tofu and soy milk) and oat bran (from oat flakes and flour) into nutritious and versatile food products, the company noted.
The company claims to be the first Swiss retailer to create products from surplus food by-products.
This initiative not only combats food waste, but showcases the potential of these often-discarded ingredients and helps to close the food cycle.
Coop plans to expand the product line, which currently includes organic okara and will soon feature milky and dark fusion chocolate, made from the by-products of chocolate production.
To celebrate the launch, Coop restaurants will feature a vegan bolognaise SKU, using malt grains, during the first week of March, showcasing the culinary potential of food by-products.
Product Focus
Developed in partnership with Swiss cookbook publisher Betty Bossi, the Nice to Save Food brand benefits from the former’s culinary expertise, product innovation knowledge, and focus on sustainability.
Betty Bossi also provides creative recipes to showcase the taste and potential of these repurposed ingredients.
The launch of Nice to Save Food reinforces Coop’s commitment to sustainability and its goal of a zero-waste future.
This new brand, along with its existing efforts to combat food waste and offer a broad selection of sustainable products, solidifies Coop’s position as a leader in sustainable retail.
The sales of sustainable products grew by 2.7% in 2024, reaching CHF 167 million (€177 million), while organic product sales increased by 3.2% after a significant surge in 2023.
With a portfolio of approximately 21,500 sustainable items, Coop maintains its leading position in the Swiss retail and wholesale market.
