Coop Switzerland has enhanced its vegan and vegetarian product offerings through establishing a business partnership with German chain Veganz.
Coop Switzerland already has offers successful vegetarian lines – Délicorn and Karma – which incorporate a number of vegan products. In offering SKUs from Veganz, the first vegan supermarket chain in Europe, the Swiss company will further cater to the increasing market demand for such produce in its own country.
Among the 34 new vegan products to arrive in 190 Coop Switzerland supermarkets are soybean medallions and vegan biscuits.
Philipp Wyss, head of marketing for Coop Switzerland, commented, “We are convinced that these new vegan products will be popular among our shoppers, and we are delighted to collaborate [with Veganz] in the way that we are.”
Jan Bredack, founder of Veganz, said, “We are certain that our products will prove successful in Switzerland, and are very happy that Coop will introduce them into the market.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
