Italian cooperative Codè CRAI Ovest has opened a new store in Milan, marking a first step for the transformation of its entire proximity trade concept.
The concept, which has been rolled out to two in 250 square metre stores, will be replicated in two other sized stores (600 square metres and 1,000 square metres).
The CRAI store in Viale Teodorico is strongly oriented to fresh products, with a loft area that will host meetings on nutrition as well as wine and cheese tastings.
The supermarket area features brand new refrigerators, selected both for low power consumption and the versatility of use. With the choice of lighting and colors, the CRAI store is intended to be a 'meeting point' as well as a modern place to shop.
Codè CRAI Ovest is a Leini-based cooperative of around 250 partners with a presence in the Piedmont, Valle d'Aosta, Liguria e Lombardy regions, with over 310 outlets.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
