Danish retailer Dagrofa has announced plans to invest in the renovation of stores operating under the Let-Køb banner.
The investment worth millions will see the retailer upgrade the store design as well as its logo.
Richo Boss, chain director at SPAR, Min Købmand and Let-Køb, commented, “Dagrofa is now investing several million in the Let-Køb chain because we believe in the small merchants who make a big difference for the local community.
“The new layout helps to bind our chain together, so that it appears as a modernised chain with independent grocers who are closer to the customer's everyday life.”
Expansion Plans
Dagrofa aims to add more independent merchants to the Let-Køb chain through this investment.
The chain operates around 106 stores in the country and is known for proximity, service and quality.
Boss added, “Being closer to your everyday life is central to Let-Køb. Let-Køb is freedom and good merchandising. The chain is close to the customer and reflects the broad customer segment.
“Our more than 100 stores are spread all over the country, and therefore the range can also vary from the stores in the big cities to the smaller cities and the stores on the islands, and this helps to make the chain's stores so unique.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
