Belgian retailer Delhaize is reducing the prices of 500 basic products from its private-label range in a bid to combat inflation.
The price reductions range between 5% and 30%, the retailer said.
Inflationary Concerns
Delhaize will offer more promotions under its SuperPlus programme, which offers discounts on products boasting a with Nutri-Score of A and B.
The retailer has pointed towards the war in Ukraine, the energy crisis, and record-breaking inflation as the reasons for reducing prices.
Delhaize has already made a number of efforts to support customers amid rising food prices and other essential commodities.
These include the intensification of promotions, such as '1 + 1 free' and the permanent discount (up to 15%) on up to 5,000 products with a Nutri-Score A or B.
The more than 7,000 private-label products are also sold at prices that are up to 30% lower than national brand equivalents, the retailer added.
"In times of high inflation, we cannot stand by indifferently as some statistics show that there is a risk that consumers will resort to inferior and less healthy products," added Xavier Piesvaux, CEO of Delhaize.
Delhaize Price Cuts
The retailer has implemented its 'Little Lion' mark on products to convey to customers which of the private-label range are included in the reductions.
The price reductions will be implemented in all stores and also online via delhaize.be.
After an analysis carried out by the chain, a basket was put together of the 500 most purchased basic products, such as fruit and vegetables, pasta, drinks, detergents, hygiene products, and also pet food.
"This is not about a publicity stunt, taking place over a few weeks," Piesvaux said. "With these price reductions, we want to minimise the price difference with other supermarkets for these 500 basic products.
"At the same time, we will continue to focus on what characterises Delhaize: our wide range of healthy, local, and high-quality products."
