Delhaize Belgium has announced that it has launched a new loyalty programme, SuperPlus, which aims to make healthy food items more affordable.
The new Superplus Card will enable shoppers to save 5% to 15% on more than 5,000 products with a Nutri-Score of A or B.
The new loyalty programme is a part of the retailer's strategy to encourage customers to develop healthier eating habits and opting for a more balanced diet within their budgets.
Over the past 20 years, the country has seen an increase in instances of obesity despite adopting healthier lifestyles and diets.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
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