Delhaize Luxembourg has announced the appointment of Nicolas Gueuzurian as its new country director, effective 1 April 2025.
With experience in the retail sector and a deep-rooted connection to Luxembourg, Gueuzurian will be tasked with driving the growth and development of Delhaize within the Grand Duchy, the company added.
In a retail environment undergoing rapid transformation, the new country director will oversee the commercial and operational strategy of the company, optimise its market position and accelerate innovation to meet the challenges faced by the sector.
His primary responsibility includes strengthening the brand’s commitment to quality, innovation and customer satisfaction.
This appointment represents a strategic move for Delhaize Luxembourg, as the organisation continues to evolve in response to shifting consumer expectations and market trends.
Read More: Ahold Delhaize Aims For 50% Plant-Based Protein Sales In Europe By 2030
Gueuzurian's Goal
Speaking on his appointment, Nicolas Gueuzurian expressed gratitude for joining Delhaize Luxembourg at a pivotal time for retail.
He highlighted that the focus, in close collaboration with local teams, will be on reinforcing the company’s market position, adapting its product offer to emerging consumption trends, and ensuring an exceptional customer experience.
Gueuzurian added, ”It is by combining agility, innovation and operational excellence that Delhaize will continue to establish itself as a key player for Luxembourg consumers.”
Delhaize Luxembourg, which has been present in the country for over 100 years, currently operates 63 stores under the formats of Delhaize, Proxy, and Shop & Go.
The retailer offers an assortment of over 20,000 products.
In February, Ahold Delhaize reported slightly higher-than-expected sales for the fourth quarter, driven by strong holiday sales at its US grocery stores and market share gains by its Dutch chain Albert Heijn.
