Danish discounter Netto, part of the Salling Group, has announced the opening of a new-look store in Aarhus, following on from its launch of its 'discount store of the future' concept earlier this year.
The new store has a sales area of almost twice that of the previous store, of 900 square metres, with a significantly larger fruit and vegetable department, a wider range of convenience items, and a new location for the familiar 'spot' discount items.
"We have revitalised our entire store concept, which has received a profound makeover," said Michael Løve, Netto director. "The core of our concept will still be what customers know – good products at the right price. But with our new concept, we want to create even more shops that are nice for customers and employees."
The colour palette has also been changed, with the traditional yellow Netto colour receiving an upgrade. Different materials, such as wooden logs in the fruit and vegetable department, have also been used, while spot lighting brings products into more focus, according to Netto.
"It's no secret that the old store needed to be freshened up, but this is a completely new experience for customers," commented the store's manager, Jørn Krag Pedersen.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
