Disney has opened a new store in an El Corte Inglés outlet located in Marineda City, Galicia, Elidealgallego.com has reported.
The new store is the biggest shop Disney has in Spain and also offers Pixar, Marvel and Star Wars products.
Technology is a unique selling point in this store, with children able to play inside a princess’ interactive castle or try different ‘Star Wars' hats in a digital mirror.
To strengthen Disney Spain's experience, the company also has scheduled different activities for children on Saturdays, including face painting, photocalls or famous character visits.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.
