German retailer Edeka has joined an initiative of the WWF that promotes biodiversity in organic farming.
Carsten Koch, chairman of the board at Edeka Nord said, "As a cooperative, we have a continuous commitment to our customers and to our producers as well as an intergenerational responsibility in terms of the creation and preservation of values."
The aim of the pilot project agriculture biodiversity is to increase the diversity of wild fauna and flora in agriculturally dominated habitats by means of new conservation standards for organic farming.
Tanja Dräger, head of the project at WWF, said, "The more organic farmers join and the more customers opt for this products with the added extra standard, the better for biodiversity in Germany. We hope that other ecological farming associations will adapt our guidelines as the optimal standard."
Sven Euen, chief executive of the organic farming association Biopark, adds, "The project shows that the coexistence of organic farming and nature conservation can make a measurable difference for our cultural landscape and biodiversity. The added value of the products and this collaboration in general is easily comprehensible for the consumer."
As a pioneer of agriculture biodiversity, Edeka markets agricultural products during the first project phase as the exclusive trading partner and guarantees the purchase of the project products at producer prices.
© 2015 European Supermarket Magazine – your source for the latest retail news. Written by Jenny Zilligen.
