German retailer Edeka and the WWF have launched a joint loyalty campaign on 31 october: until 10 December customers are invited to save points toward for WWF soft toy animals and enter into competition and a raffle.
The loyalty campaign is accompanied by social media activities and is designed around the theme of the environment.
During the campaign, customers will receive €10 euros worth of shopping, two stickers, needed to enter the "Panda Puzzle" competition and two loyalty points to get started.
With eight stickers saved, customers can enter a raffle with 1,400 prizes, to include e-readers, solar-powered rucksacks and vouchers.
The free brochure, 'Nachhaltig schmeckt' - 'Sustainable Tastes Good' - is available in Edeka and Marktkauf shops to provide details of the 'Panda Puzzle' competition and the loyalty campaign, as well as information on environmental issues in relation to shopping and using natural resources in a responsible way.
The toy animals - Panda, Chimpanzee, Jaguar, Koala and Lynx - are the first produced in Germany under an eco-friendly 'Blue Angel' certification and available for 20 loyalty points plus €4.99.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
