German supermarket Edeka's emotional Christmas spot looks set to named top festive ad after becoming the most viewed on YouTube
As reported by marketingmagazine.co.uk, analytics company Socialbakers measured views between 1 November and 5 December, and in total, Edeka's ad received 33.5 million views just a week after posting.
John Lewis's annual offering took second place with 20.6 million views and Sainsbury's took third place with 20 million views.
The top 10 (in order), according to Socialbakers, are as follows:
Edeka
John Lewis
Sainsbury's
Duracell
Air Wick U.S
Macy's
Walmart
KFC
Coach
Target
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.
