EG Group and Lekkerland, a subsidiary of REWE Group, have extended the roll-out of REWE Express outlets to more Esso petrol stations in Germany.
REWE Express will cater to consumers buying food or groceries on the go at EG petrol stations, the company added.
As part of the pilot phase, 11 REWE Express outlets have already opened at EG Group-operated Esso petrol stations.
The partners plan to launch the format in six more locations in June and July. The first two of the six opened their doors to consumers at Esso petrol stations in Munich last week.
Volker Friedemann, the country manager of EG Group in Germany, stated, “Attractive shops are an important building block in making the petrol station business successful in the long term and preparing it for the mobility transition.
“We want to offer consumers in Germany the best shopping experience in this respect. REWE Express increases the attractiveness of EG Group petrol station locations across all product ranges, as the pilot phase has shown.”
Product Assortment
REWE Express stores feature a foodservice area in a shop-in-shop segment, offering baked goods, as well as hot and cold sandwiches under the Backfrisch brand and Lavazza coffee specialities.
A select range of fresh products, including salads, wraps, fruit and vegetables, are also available near the checkout area. The store also offers other food and drugstore items.
“The successful pilot phase shows the growth opportunities associated with further developing petrol station shops based on consumer preferences. We look forward to implementing REWE Express at other petrol stations, together with the EG Group,” added Philipp Pauly, senior vice-president of energy stations and convenience stores at Lekkerland.
